Salisbury’s Jo Coombes, a former South Wilts Grammar School pupil, is founder and lead of the newly launched AdGreen programme which is working to reduce carbon and waste in the advertising production industry.
Jo has worked in the advertising production industry for 15 years, most recently as Head of Production for LS Productions, overseeing the production of some of the UK’s largest service projects. Jo founded AdGreen in 2014.
Backed at launch by industry heavyweights including Sky and Unilever AdGreen will work in partnership with albert, the BAFTA led sustainability project for the TV and Film Industry.
Following the learnings of albert, AdGreen will provide tools, services and expertise to the entire UK advertising production community from 2021, enabling all advertising professionals to improve the way campaign assets are produced for a better climate future.
AdGreen launches with two clear aims: to measure advertising production carbon footprints allowing the project team to understand which activities have the biggest impact, and to empower the industry to reduce emissions and to act for a zero-carbon / zero waste. It will offer a carbon footprint calculator incorporating global carbon factors from over 140 countries, as well as specialist training, a renewable energy buy-in scheme, and later, certification and a high-quality offsetting scheme, for the advertising community in the UK.
Jo Coombes, Industry Sustainability Lead, AdGreen, said: “We want to build a futureproofed, carbon literate workforce, giving us the opportunity for the highest creative ambition with the lowest carbon impact. Ultimately, AdGreen means everyone producing advertising work will be able to capture and understand their own footprint data; advertisers and advertising agencies will be able to compare that to anonymised benchmarks.”
Alan Jope, CEO, Unilever, said: “The consequences of the climate crisis will have a catastrophic impact on our planet and on lives and livelihoods. Urgent action is needed from every corner of every industry to move to a zero-carbon future. Unilever has committed to be a carbon-neutral company by 2030, and to have net-zero emissions from our products by 2039. What we do today is make or break. So we’re delighted to join our peers and other leading organisations to launch AdGreen, to push for real change in advertising production. Now is the time to commit to a fairer, zero-carbon world.”