Salisbury, along with 4 other locations around the UK have had their Small Scale DAB licences awarded by Ofcom.
The Salisbury licence has been awarded alongside; Glasgow, Derry/Londonderry, Tynemouth and South Shields and the Welsh Valleys.
Salisbury had a single bid from Nation and BFBS under the name of Muxcast One, which has been duly awarded the licence.
This means Salisbury will have a new DAB transmitter and services in the next 12 months.
Ash Elford, who will oversee the launch and management of Salisbury service, through an independent company, UK DAB Networks told Radio Today:
“We are also delighted to be awarded Salisbury where, with our partners BFBS, we have organised a fantastic line-up of new and established, local and national services poised to serve listeners in this beautiful Wiltshire city”.
Jason Bryant, founder of Nation Broadcasting said:
“In Salisbury, we are looking forward to working with our partners at BFBS to provide a comprehensive mix of local and national DAB services to the city for the first time.”
The new DAB service in Salisbury will allow new stations to the area, including Salisbury Radio, which has been broadcasting test transmissions online and has gained a significant audience already.
David Harber, MD at Salisbury Radio said:
Naturally, we are very excited about the announcement from Ofcom. Local radio really offers a variety of services for local communities and a city with a strong sense of identify like Salisbury absolutely needs a radio station which lives and breathes its local area.
Whereas we accept that the media landscape has to evolve, like tens of thousands of people in the area, we do lament the demise of the excellent Spire FM service. However, this change presents opportunities and we are absolutely committed to ensuring that a truly local radio service can remain in the city.
Salisbury Radio will reflect the needs and desires of its audience; those people who live, work and play in south Wiltshire and west Hampshire. We believe that our portfolio of creative marketing services will be of essential use to local businesses as we all bounce back from the horrors of lockdown.
The new local radio service for the area comprises a group of people whose names are highly likely to be recognised and remembered. We are now powering ahead for an official digital launch at the earliest possible opportunity.
Because of the manner in which media consumption is increasingly fragmented, we are planning at least two new services to cover the area. This means we will be widening listener choice by providing a greater variety of formats on which to receive essential local news and information.
There is a chance that Salisbury Radio will be joined by other local services with a plan being put in motion for Salisbury’s hospital radio station, Radio Odstock, to also join the line up of stations on offer.
Ben Johnson, Programme Manager at Odstock Radio said:
“For Radio Odstock to be on DAB would be amazing. While nothing is officially confirmed for us being on the platform, it is something that I personally would love to see happen and something we hope will indeed happen. Currently, we’re taking steps to try and make this happen.
More to follow…