Ofcom has given the green light of the installation and of a DAB Transmitter that will cover Salisbury.
This in addition to two further transmitters, one to the north and one to the south, will mean that around 190,000 people locally will have a much improved DAB reception in Salisbury and Southern Wiltshire. This is a much higher number than previously thought and increases the area covered of the old Spire FM transmitter.
This is great news not just for radio listeners, but for one local business in particular.
Salisbury Radio, which launched online and via smart speakers following the rebranding and loss of nearly all the local content when Spire FM became Greatest Hits Radio. The station will be available via the new DAB service.
The station carries familiar voices and there is a new name at breakfast as former St Edmunds pupil Beth Doherty joins Craig Hicks for Craig and Beth at Breakfast.
Launch events are planned with a Christmas shopping promotional event in the city centre, a launch day music event in the Market Place and it will see the launch of the Carter & May Secret Sound Cash Giveaway competition.
Engineering works to install the brand new transmitter are already underway and the station will be announcing its launch date very soon.
On the increased signal coverage, Salisbury Radio MD, David Harber said:
“This specific clearance from Ofcom gives us a clearer signal and a much better coverage area.”
“This means within weeks we will be able to better serve the people who live, work and play in the area, as well as more pairs of ears for our advertisers’ marketing spend.”
“The radio revolution has begun”.
The station also plans to be involved with community events, one example being this weekend’s BIG pub quiz organised by mySalisbury in aid of Salisbury Hospice Charity.
Breakfast show co-host and Head of News Beth Doherty said, “We’ve loved getting involved in events like the Salisbury Hospice Firewalk which raised £30,000, and the Salisbury Music Awards.
“We are now all hands to the deck to get involved in and promote many more activities around the area and be more easily available in cars driving around the area.”