Elon Musk reveals rebranding of Twitter as X – and what he wants us to now call a tweet

Elon Musk has unveiled a rebranding of Twitter with a large X logo.

The company’s chief executive Linda Yaccarino “tweeted” an image of the apparent new logo beamed on the side of its headquarters in San Francisco, California.

“Lights. Camera. X!” she wrote.

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Musk also posted an image of the new logo on the company’s HQ – and when asked what tweets would now be called, he said: “x’s”.

It comes after the world’s richest man spent the weekend teasing an imminent rebranding of the social media platform he bought last October for $44bn (£38bn).

The official company name, Twitter Inc, had already been changed to X Corp back in April.

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Musk has long spoken of his desire to launch “X, the everything app”, even before purchasing Twitter.

He has previously compared his plan with China’s WeChat, which combines familiar features like messaging, payments, a marketplace, and public posts into one place.

Ms Yaccarino appeared to confirm that was the strategy on Sunday.

“X is the future of unlimited interactivity,” she said, centred on “audio, video, messaging, payments/banking” and “powered by AI”.

Musk launched his own artificial intelligence start-up earlier this year, dubbed xAI, which would work with his existing companies – including Tesla and Twitter.

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